Originally posted by jatrax +1. I am sure they did a lot of research and had lots of numbers, but ultimately a leap of faith into the unknown. There is a lot riding on this launch. "Future of Pentax as a brand" is not really a big reach, this is a pivotal moment in the companies history.
I think that this is a point that cannot be overstated.
I am unlikely to buy a K-1 in the near future. [I may even have to wait for the "K-1 II".] (It looks like my K-3 will do a better job than the K-1 crop mode for my tele lenses.)
But I will be cheering on the success of the K-1 in the marketplace -- it's ~very~ important to the future of Pentax/Ricoh.