Reasons - lack of marketing and the herd mentality. Ricoh spends very little properly marketing Pentax cameras and lenses. And new DSLR users, who may not know any better, just seek security with the "big boys" Canon and Nikon.
I'm conflicted in this - I rather like not being part of the herd, taking the road less travelled and being different. Being small keeps Ricoh focused too - they chase profit like the big boys, but they don't artificially segment their products by withholding good features and lowering quality to get market share. I love the way Pentax works for me, but I would hate Pentax to get too big because it would ruin the specialness for me (because they would ultimately start cutting corners in quality and features I think).
Last edited by Gray; 04-08-2016 at 04:51 AM.