Originally posted by TaoMaas But it's so much less than what they could be.
But so much more than they were going to be if they continued down the path Hoya was on in 2011. If it weren't for Ricoh, I think all we'd be talking about is where to get parts/repairs for old bodies and what adapters are best for our orphaned glass.
Keep in mind that even though we have little view of the Japan, that is Pentax' largest market*. Hoya/Pentax essentially abandoned the US market, and like it or not, we are an offshoot. Ricoh simply doesn't have the cash it would take to buy their way back in - no one does, except maybe Apple. Given the current trends in cameras and Canon and Nikon's dominance and excess production capacity, Ricoh would be foolish to throw a lot of money into a "US or bust" campaign.
(*And yet, the PF World Pentax Day map shows NO photos from Japan!)