Originally posted by ofer4 I'm not sure that I agree with this assessment. I don't know Ricoh's standard failure rates, but if it's even 10% for a $200 repair, they break even. I highly doubt that they were doing worse than breaking even. Since the de facto warranty is only one year, a two-year extension for a little added gravy seemed like a good compromise. Asking the consumer to fork over $50-100 for a warranty that likely should have been included with the original product seems a bit greedy.
Since the extended warranty is optional Ricoh can't spread their actual second and third year warranty costs over every unit sold. At their low volume their per unit cost is higher than CaNikon to begin with!
The 96% of Pentax purchasers who never experience a warranty claim get the benefit of a lower price. The risk-averse among us get the benefit of a 2-year warranty Rider for $55 a year (on flagships).
IMHO the ability to
choose the length and cost of my warranty is a positive reason to own a Pentax.