Originally posted by biz-engineer The very importance sentence is the first one: "I knew this day was coming but I didn't think it would be this soon.". Basically, this gentleman had a latent desire to change brand. The tethering not working well was the argument to support the decision. If for example you are enthusiastic about your gear, you'll look for the reason why it does not work well and you'll find a workaround. Desires precede decisions, every highly ranked sales and marketing professional will confirm.
A way to see it. Personnally I think that's the contrary: he brought Pentax dispite known issues because he really wanted to use it professionnally. But when he saw that this might hurt him to much professionnally he decided to switch, taking care to no trash the brand. He posted here, maybe because he is sad to not be able to use the gear he choosed anymore, but also as a legitimate, informative warning that actualy valid for all brand: be sure your tool can actually do the things you intend to use it for.
I mean if you needed max dynamic range for you work, if that was to be critcial you'd avoid Canon... And if you need to tether with Capture One, you avoid Pentax.
From your enthousiast point of view the brand is the most important and so people should sacrifice themselve for it, irrelevant as it may be, just because they own some piece of gear of that brand.
For a profesionnal, this is honestly to me a fault. If I was the guy boss and he made the company pay for gear that wasn't as good as the competition for the work at hand, I would ask him to change gear fast and his choice would have weakened my trust in him to choose the right gear , in particular choosing the underdog over the known leader. Business is about efficiancy, consistancy, quality and making money. If you make an irregular choice, like shooting Pentax, this should not be just equivalent to the choosing Canon or Nikon, because the risk is higher. If you make such a choice, there should be something that give you an edge over the competition. That might be pixelshift or maybe SR or whatever other feature. But if the killer feature doesn't apply to your practice, there no point.
Working as a pro isn't the same as being an enthousiast. The second one doesn't have to meet with any level of quality, expectation or whatever.