Originally posted by Madaboutpix 
if Imaging Resource removed the interview, this may be some indication that those Sony officials did not accurately represent the house policy, or Sony felt their words were misinterpreted.
Frankly, the IR article doesn't make a lot of sense in English, so I would place my money on misinterpretation. When Mr. Tanaka says "our key driver is the image sensor, and we already invested a lot of money for the image sensor development," he isn't saying anything that Sony hasn't been perfectly clear about for more than 2 years. It's the next two sentences in the article, "And the sensor is a custom [design, meaning that] only Sony can use these sensors, and our strength is our in-house technology. So I invested in that and we will keep investing in the in-house technology like image sensors." that obfuscates what Sony is doing in regards to everything else that goes into the manufacturing of complete cameras. Sony's 5 year plan that came out in February 2015 had lots of investment in manufacturing image sensors and nothing for complete Sony branded cameras. Essentially, Sony's plan for complete cameras is to leverage their ongoing development of sensors to keep their cameras up to date, but camera manufacturing isn't going to hold back the sensor manufacturing division from doing business with external customers. Far too many people, including the author of the IR article, seem to think the image sensor is the only component that differentiates the performance of a digital camera. For anything larger than 1/3" sensors, Sony is the run away market leader, yet they can't translate that into a monopoly on the ILC market.
Post #7 by pinholecam
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