Originally posted by biz-engineer Typical case of the last two years is: A pentax user come to the forum use old gear and complain about AF, want to buy Nikon, Canon. We explain how to use the Pentax system to its best, ricoh does not help as they do not provide suitable manual and support. The unhappy customers don't listen to our suggestions, they don't try to understand anyway, and they buy a C or N camera, how can this be? I really hate this. For me, this just a sign that Ricoh fails to deploy enough marketing communication to override the seeds and cultivation of bad Pentax reputation.
This last bit about Ricoh not putting their best foot forward has always puzzled me. I suppose I understand that we pay our value price for superior images, some edgy features and 90-ish percent of top performance, and we don't get any of the soft benefits of the other brands. Ricoh sells Pentax cameras to a small group of people who know the interface, the design standard and the strength / weakness compromise, and accept it by choice (or habit).
Ricoh is a Green Leader company. They don't want to print 1,000,000 paper User Guides a year. They'd do brown pulp boxes if they could get away with it. They hate extra cables and unnecessary ports. I get it.
But couldn't they find a place halfway between the Yvonne Bourque Guides and their spare, feature-descriptive, 1/4 sized manuals? If they feel so strongly about Green, just publish finished PDFs. Do How-To White Papers online.
And while you're at it, if you're going to make a Special Site with a sample image catalog, why not hire a pro to shoot and process the images? For heavens' sake, get Derrick James or benjikan to do them.
I don't think this signals financial risk at Ricoh Imaging. Theta alone is a river of cash flow. They really don't want to get too large right now - really. They don't want to do the things they would need to do to be Canon or Sony (or even Fuji). I just think they're totally absorbed designing and making the cameras and lenses and they're clueless about what to do next. They don't even know they don't know.