I was looking at Ricoh Imaging Japan's twitter feed.
????????? (@ricohimaging_jp) on Twitter
First thing I noticed is that it's much more active than the twitter feed of Ricoh Imaging USA. But then I noticed that they created a mascot "KP Man" out of a KP body, various lenses and what seems like torso/arm/legs made out of some fabric. WTH? He looks like this:
Twitter
This is apparently a long-term low budget PR campaign. There seems to be a nonsense back story, he seems to be Ricoh's PR guy, does various things to attract customers but he's not very good at it. As a result he's "demoted" and is moved to various places in Japan. And people can go to that place (e.g. Ricoh Imaging Square Shinjuku) and see KP Man while he's "working" there.
Sometimes fake KP Men show up, they all claim that they are KP Man but "KP" logo is painted on using white marker or something, like this one (seems to be K-1 Man):
Twitter
Probably this kind of WTH-ness doesn't work in USA, but Ricoh PR people in Japan seem to be doing a good job of engaging customers through twitter. KP Man's tweets consistently attract more likes and retweets than other types of tweets from Ricoh Imaging Japan.
(Sorry admins, this is NOT a discussion about PENTAX DSLR, when I think about it.)
Last edited by kwb; 07-04-2017 at 09:35 PM.
Reason: message for admins added.