Originally posted by mikesbike The Olympus line has some quality products, for sure. I know someone who is into them and enjoying the smaller size. I was impressed with the small size of one fast zoom lens this friend uses. The equipment is not cheap- on the contrary, on the expensive side. From what I've read, there are some meaningful tradeoffs in photographic capability when going even smaller than APS-C. Whether the Pentax Q system and equipment is yet smaller is also another matter, along with the cost factor.
Ricoh would have a heck of a hard time getting into the u4/3 format. Olympus and Panasonic already make amazing cameras at various price points. Where would Ricoh/Pentax fit in without being a "me too" product? Panasonic's slant is video and Olympus is focusing on stills. Features like sensor shift, on-sensor PDAF, focus stacking, massive buffers, stupid-fast bursts, etc all exist in Olympus and Panasonic cameras.
I think lenses are cheap and plentiful. A Lumix 35-100mm f/2.8 can be had for $700-ish and the new Mk II goes for $1000-ish. I think the Lumix 12-35mm f/2.8 is about the same. Compare that to the K-mount 24-70mm f/2.8 and 70mm-200mm f/2.8. Primes litter the landscape like weeds. u4/3 lenses are typically really, really sharp - almost sterile in rendering. It wouldn't make sensor for Ricoh to add to the landscape unless they can come up with a new optical formula.
In good light my M10 is a champ and is almost indistinguishable from APS and FF systems. Low light and high ISO is what hurts u4/3 today. That will probably change with time as technology advances and all sensors improve their performance.
I'm not sure where Ricoh could develop a new whiz bang system or if they even need to. They could enter with a curved sensor or make another attempt at a mirrorless K-mount. A new Q sensor equal to a low end u4/3 sensor would be welcome and it won't fail over the long run but it won't dazzle the industry either.
Sorry, I don't want sound too negative ...
... Ricoh has a good thing going with the K-1. Add another FF one day and two or three APS bodies to the mix and that's plenty enough.