Originally posted by boriscleto And use Olympus or Panasonic lenses. Ricoh is not going to do that. The profit in ILC is in the lenses.
Yep.
Most of the time, people are confounding their interests with the companies'. We want quality products, and we want to pay for them the lowest possible - for free, if possible. So, having access to an established lenses and cameras line? That's great, right?
Indeed, a Ricoh Imaging-made m4/3 camera would already have a full array of lenses, with no real gap anywhere. Indeed, those lenses would not be Ricoh Imaging-made. Just competing directly with Olympus and Panasonic cameras is difficult; but when you're pushing your customers to buy other brands' products (lenses)? Both cameras and lenses, it would be so easy for potential customers to simply go with a cheaper, non-Ricoh alternative - any time they wish, as it's part of the same system. Product by product, Ricoh would have to be more compelling in both features and price - even compared to older, discounted similar products from the competition.
Crawling up in the mirrorless market with m4/3, i.e. building an m4/3 user base capable of sustaining Ricoh Imaging, might be much more difficult than going with their own, built-from-scratch system.
By the way, IIRC Olympus' Imaging division just recently started making a profit.
---------- Post added 15-08-17 at 11:47 PM ----------
Originally posted by SunnyG. I don't think it would be a loss. Micro 4/3 would be for completely new customers, not the existing ones. Cuz tbh not many of us are going to get a 4/3 camera. But Pentax with their aggressive pricing and attention to quality and features could attract a whole bunch of new potential customers. A small camera that one can put in their pockets and just go out. Can you imagine the profit Olympus makes by selling a 4/3 at a greater price than our beloved K-1. 2000$ seriously? For a 4/3 camera? Even if Pentax could sell the same thing at 60% of Olympus's asking price they would be making tons money. You know Pentax should develop Mirrorless very fast. I don't want mm favorite brand to disappear. Just hope Pentax can cash in on the failures of EOS M and Nikon 1 series. Cuz Sony and Fuji really over prices their products. But Ofcourse Pentax should make an Adapter to use all our beloved K mount lenses with full autofocus abilities.
An adapter to facilitate Pentaxians moving to Olympus... which brand you said you don't want to disappear?
---------- Post added 15-08-17 at 11:57 PM ----------
Originally posted by SunnyG. .not exactly m4/3 but the film equivalent of m4/3. It's called 110mm film. Pentax 110 auto. You'll find info on them in the slr section. Not DSLR section
There is a huge difference between the 110 film (a Kodak designation, by the way) and the four thirds system. Even though the frame size is similar, four thirds designed as a purely digital system, and as such it defines not just the sensor size, but also the SLR mount and lens' characteristics.
Pentax never participated in the development of four thirds.