Originally posted by gytizzz Sure one can say if your friends cannot focus a picture use a phone instead, or buy a dedicated videocamera, or buy another brand for action. Well what does it leave Pentax for? The niche is getting increasingly narrow and offers no place for wider usage. It makes the overall impression that there's not much to expect from Pentax especially in aps-c front. Long gone are the days when Pentax was the only brand offering ibis, weather sealing and good image quality. Yes there are some die hard loyalists (I still consider myself being one), but what about attracting new users?
Would it be nice if Pentax could develop better video and tracking AF? Sure, but is it realistic? No, Ricoh doesn't have the resources to do it. Developing high-end video and tracking AF is not a trivial enterprise.
I would challenge this idea that in order to sell cameras, you need off more features. Is it really true that the vast majority of serious photographers are doing intensive video work or require state of the art focus tracking and high fps? What's really the niche? Photographers who need high end, state-of-the-art, stuffed to gills with specs photography devices? Or all those photographers who never post on internet forums and who are just quietly going about their business taking photos and who bought a DSLR in 2012 and who don't see anything on the horizon that will satisfy their needs any better? The biggest complaint I hear from photographers is not that their cameras can't do enough stuff, but that their cameras are too complicated and confusing to operate. My sister is a book cover photographer. When she was in Yosemite to attend her son's wedding, her Nikon D7000 spontaneously defaulted, much to her discomfort, to automated selection of AF points. She had no idea how to fix the problem. It involved diving into the menus, and on many cameras, particularly Nikons, that can be a hazardous business.
Photography magazines and review sites don't seem to have people like my sister's interests in mind. While undoubtedly these cameras we see bursting at the seams with video and AF specs are meeting genuine needs among hobbyist and professional photographers, there is nonetheless a cynical side to this business of chasing specs and wallowing in features many photographers don't need and never will use. Camera companies would like their customers to update their cameras every two or three years, as many did back in the early days of digital photography, when an updated camera actually meant something. So they try to convince photographers that all this fancy technology is important and that a camera that lacks it is somehow wanting. But maybe this narrative, promulgated by camera companies, review sites, and a coterie of photographers with very special requirements, must be challenged. Maybe what's needed is not more cameras that can do 20 fps and AF track a speeding bullet, but cameras that are less complex, that are designed for normal human beings rather than just for technophiles and professionals shooting sports and action photography. In short, there should be room for all kinds of cameras, not just cameras like the Sony A7iii and Alpha A9. In any case, Pentax isn't going to attract new users by out-Sonying Sony. Pentax has to play to its strengths. But ironically, these strengths may be a better fit for a lot of photographers out there whose needs are being ignored in the market by the big companies.