Its looking like the upcoming "Welcome to Marwen" is going to be the "Pentax" movie we have waited our lives for.
Just in the trailer for the movie, Pentax was shown no less than three times.
The camera is essentially a character in the story.
So my guess is someone at Ricoh paid big bucks for the product placement, or we have someone that has a real connection to Pentax who is in charge of the visual design.
Maybe even the choice of "Pentax" - being an outside non mainstream brand in 2018 - fits the character who is trying to escape the world?
Either way, the movie is the Pentax focus we have all been waiting for.
For those that have not seen the trailer in the movies - here it is.