Despite my feelings towards Walmart (don't worry Russ I'm not starting anything
), this could be a real lifeboat for Pentax, especially if they get them into stores. From a customer point of view the connection with Walmart will keep the pricing sensible.
I'm sure a lot of us are going to buy this new camera for historical reasons. This could definitely be make or break time for Pentax regardless of which new lenses they release (that is only a finite market).
And if they want to bring out versions with swarovski crystals on the case, the crystals will come in handy to scratch my arse with when it itches.