Originally posted by TaoMaas That's what I understood, too. I thought the Edsel's biggest problem was that it was priced too high relative to it's competition. A more modern version of this scenario would be the Subaru SVX. A nice car with some unusual features, but it was trying to steal buyers from the Nissan 280ZX and Toyota Supra. Buyers asked themselves, "Why gamble on this new car when I can buy a proven vehicle for the same or less money?" By the way, I think this will be the exact same battle Pentax will be fighting if they opt to build a full frame DSLR. Unless it has some world-beating features, buyers will have to be pretty big gamblers to spend that amount of money for a Pentax over a Canon or Nikon.
Another car v camera analogy could be BMWvMercedesvJaguar
BMW - Well made, a bit controversial, selling by the bucketload (esp here in UK) but coming a bit common. And not without its foibles = Nikon
Mercedes - Former Leader in the premium brand class, but currently suffering quality issues - Canon (Mk3 anyone?)
Jaguar - Does not sell as well as the others, as had its problems in its past but now all problems solved, but a classy act. Reliable, well built and does what it says on the tin = Pentax.
Oh and does'nt Jaguar constantly out perform BMW and Mercedes in JDPower surveys both in the US and UK?
Enough said!