Originally posted by wings That was an excellent reply. Would you say then that the ASA data included with a photo is kind of useless since there is no standard used especially between manufacturers?
There were ASA and are ISO standards for film sensitivity based on response above base fog. For Japanese-brand digital cameras, CIPA requires either of two standard methods, REI and SOS.* SOS is standards-based (18% gray card) while REI is the maker's recommendation based on their knowledge of sensor response. Some makers (Nikon are you listening) have been accused of fudging their low ISO, but overall consistency is good between brands with good agreement with external meters as well.
Steve
* The standard is available for download from CIPA.