Originally posted by monochrome Suppose the measurable specifications - technical attributes - like tracking AF are improved to the level of “competitive” and modern conveniences such as touch screen, eye-AF, throughput are also.
The User Experience meme, built around the OVF,’ are then affinity brand identifiers, which is what marketing is all about. We’ve been begging for marketing for fifteen years. Affinity marketing and competitive measurable specifications are not mutually exclusive,
EVF is not the only way.
This ^^^ is Pentax' marketing.
Specs... they can be easily outcompeted, even as Pentax improves. Someone would have excellent AF coverage - more than can be done with a SLR, and even in borders where no sane photographer would ever put his subject. Someone would have great FPS, with AF and metering locked - more than could be done with a moving mirror. Someone would have a high number of pixels in the EVF, and focus peaking, and Tetris. Someone would make a camera dedicated to video.
Let's imagine the K-new has 2xMP, 10fps and a new AF system with 151 AF points. For every number I've mentioned, someone has more of it. Yet it would be a fantastic camera, right?
Pentax can only strive to reach a balance. I have high expectations out of their new SLR line, but that won't be enough to "win" on spec-based marketing terms.