Originally posted by Serkevan It's also been a trend of generally lowering prices in FF - the RP and Z5 are ridiculously cheap. The R6 isn't -that- expensive considering typical Canon pricing, the R5 has almost the same MRSP as the last two or three 5D iterations.
Yeah, this is a forced trend ... what we're witnessing is a WWE cage match.
Sony was the only company making FF mirrorless, and enjoyed the profits to match. Now the profits have tumbled for them - and all FF mirrorless makers - as they battle with Canon, Nikon, Panasonic and Sigma. It's a bloodbath where all seem to have been pushed further into financial losses, repeating the Canon/Nikon mistake of 2012-18 - pursuing marketshare between themselves with a high volume, low margin strategy.
It's worthwhile noting that the new products have failed to expand the market, Canon's chairman has pointed out that regrettably, going mirrorless did not arrest the slide in his company's fortunes and each MILC sale happening was at the expense of an existing DSLR one.
So, it'd be lovely from our point of view - Pentaxforum members - if the K-new was 'attractively priced' to get it into as many hands as possible, but that's the Canon/Nikon error again. It will need to have a high markup, IMHO, and Tanaka in his tweets hinted it would have flagship pricing.
How much? Close to the KP, close to the K-1?
One thing we can be sure is that they will have done extensive modelling. They'll need to have locked up an ROI case with the photocopy executives who are their masters, and the pandemic that will keep going right through most of next year until vaccines are deployed makes this harder, not easier!
Another thing that can be observed is that now Pentax and Fuji are the only companies still taking APS-C seriously. That's a differentiator that can be as useful in the short term as Pentax being the only company taking DSLRs seriously. Not all customers want to go full frame.