Originally posted by Pål Jensen
It will no more kill APS cameras than 645 camera killed off pro 35mm slr's.....
A relevant question is: whats going on? It cost $3700. Canon obviously want to get rid of them. It seems that they have to "give" them away in order to do so.....
APS-C is relevant mostly because of price and size. For example, in Pentax world you can get a KP and a 55-300PLM for $1000. The equivalent full-frame setup is a K-1ii and a 150-450 which is probably three or four times as heavy and costs over $3000. Better quality photos with FF, but almost all of that is in edge cases. The KP setup will get you brilliant quality most of the time.
If you can really get a 50Mp Canon full frame for $1300, and a 100-400mm lens for $700... well, that's not too bad. Still twice as much as a the KP setup, but a lot more pixels in a larger sensor. Still a bigger camera and lens, and the lenses to fill out your lineup are probably also a lot more expensive and mostly bigger than APS-C. But image quality is probably great, and the gap is closing.
Yep, I'm interested in why they cut the price by 2/3rds. That can't be sustainable except as a very short-term marketing thing. There's no way they were clearing $2000 profit on each camera.