Originally posted by Wheatfield Pentax isn't going after the mass market. The reasons for this are because pretty soon that market will cease to exist, and mass market needs mass sales, something Pentax knows isn't going to happen.Pentax listens to it's user base and reacts to it.
We know there is no future "mass market" - a market like there was in the early DSLR years when every Joe was buying one, and even the consumer companies, Sony and Panasonic, joined in.
Of course the future "real" camera market is a specialist one for serious amateurs and pros. But Pentax needs to try to appeal to the
whole of that specialist market, or die. Appealing to their existing user base is not enough because that will diminish, not least because of its apparent age profile. It is too much to expect Pentax to go mirrorless at the present time, so it is not a bad alternative stategy to be improving OVF tech. But omitting features that people will expect on a "flagship" in 2020, even ones that are relatively easy wins, is a bad idea. To omit at least a top-hinged screen to save a few millimeters, grams and $50 is a nonsense. I have never seen a prospective buyer in a camera shop (when there were any) take a tape measure to a camera or put it on weigh scales. They are more impressed by the salesman reeling off the feature list.
I have never used more than a fraction of the features on my own DSLRs. GPS- no, program modes - no, in-camera editing - no, WiFi - no, built-in flash - no. But I accept that camera makers must employ a scatter-gun approach to capture the needs of as many users as possible, even if the more experienced users are not impressed by the length of the feature list for its own sake. Of course, we cannot have everything and compromises must be made - the K-1 dropped built-in flash to make space for GPS and we could argue all day whether built-in-flash is handy, or is a P&S feature out of place on such a camera.
As for Pentax listening to its user base, how do we know if they are, and are they acting on it anyway? Cameraville's YouTube channel did a survey and found 2/3 of responders are disapponted if K-new has no flip screen. I know, small sample from a maybe non-typical population, but have we any other measures?