Originally posted by STARHUNTER94 Possibly - I feel like that'll start to get confusing. I also feel like Pentax has a chance at undercutting the competition in APS-C land and all their resources are likely tied up with that and the new lenses.
I think that’ll be a real challenge considering the price point of the k3iii, and the small collection of modern lenses for it compared to the competition. Fuji will be a stiff competitor in this format, offering a large spread of newer glass, excellent AF, and dozens of other features, not to mention the wide range of bodies and price points. If Pentax intends to undercut the competition, they’d better dust off their marketing chops and start promoting the hell out of this thing. What’s the value proposition? If a photographer is considering a new brand, why the K3iii from Pentax? What does it offer that CaNikon doesn’t in a crop dslr? Why should someone consider a dslr over Fuji or Sony’s mirrorless offerings?
If some of the features perform as well or better than expected, hopefully they can build some momentum by rolling them into other bodies to expand their portfolio somewhat. They have an uphill climb to gain market share or even maintain what they currently have, but I sure do love rooting for an underdog and hope they’ve got some tricks up their sleeve to build on their strengths.