Originally posted by Ole It's not featured in any of the big on-line retailers' ads, it's not in Best Buy, it's not in our local brick and mortar photo store - it is nowhere!
...is the biggest problem. Kudos to Pentax for making a camera (and kit) to go after consumers...but they're not going after
consumers. People who buy P&S cams go to camera stores, or Best Buy/Circuit City. This will be the same group that wants to upgrade to their first DSLR. If they're a bit more savvy, they may go home after handling in the store and get a cheaper price online. Only research-shoppers will stumble across what the K-m offers. It seems they're kind of in the middle: not "out there" enough to really hit consumers, but not packaged with a DA Ltd or by itself for existing Pentax users who want a smaller alternative.
I usually don't care about marketing discussions on these boards, but this really seems like some strange decision-making to me.
Todd