Originally posted by stevebrot That is an interesting statement that I have seen others make on this forum. It sounds pretty reasonable except that sometimes I wonder just what the level of effort is to retool to a different, but similar product.
It's not the re-tooling that i see that's the issue. I'm sure they can retool for full frame quite quickly. Remember, the FA35mm F2 and FA50mm F1.4 are still being made in batches.
It's the committment to crop. Why a 17-70 F4? why a 50-135 F2.8? why do we have to go to sigma or Tamron for a 70-200? why a 35mm Macro? Why is pentax one of the few with a factory 180deg diag Fisheye on Crop?
The focal lengths that they're releasing show me that they're not interested in FF. or we'd get DA/D-FA variants of FA lenses
the only company who has an answer for Canon's FF is Nikon. And Vice Versa. Sony's is just there to get that "i want FF" crowd.
It's also just suicide. What pentax needs is market share. less of the Pentaxians shouting that Pentax is a serious contender, and more of everyone else saying that it is. while i was initially disappointed at the lack of FF at Photokina, the fact that the K-m is being advertised on TV, Mainstream TV, by a huge camera shop, on prime time viewing (after a long time without any sort of SLR commercials), is showing me that we need marketshare first. get them in, then get them upgrading.
Finally, i think this need for FF is more about marketing than anything else. who "really" needs FF? not wants, desires, thinks it'll make your pictures better, but actually needs it?
Originally posted by stevebrot (Still think that Cosina should jump into the mix with a bare-bones high performance FF K-mount digital body...)
Wouldn't be a bad idea though