I wouldn't call it elitism.
It's the same way those of us that drive standard (manual) transmission feel about automatic. For cars, basically some engineers got together and decided when shifting was going to take place, at how many RPMs, how much fuel/oxygen, etc, programmed it into the onboard computer, and there you go. Sometimes it works, sometimes it rides like a Pinto.
At Pentax, some engineers, QA people, perhaps marketing and some regular joes and janes, made choices as to what everyone out there would like to see in portrait mode, night mode, action mode, etc. What if you shoot a portrait in action mode? Or an action shot in night mode? Who knows!
Heck, my Samsung Omnia has smiley mode - aim the camera at someone and when they smile, it takes the photo... too bad it can't tell when there's a big gob of spinach in between their teeth.