There's always a certain amount of variation in the quality of the chips produced in each batch. These quality variations can be identified, and the lesser (but still adequate) ones can be sold off cheaply, while the best ones will command a higher price. At least, that's my understanding of CPU production, and I imagine that the production of camera sensors would be similar in this respect.
I noticed that the K20D and GX20 get different sensor results in DX0 testing, which leads me to wonder if Samsung are reserving the better chips for their own line. See:
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