Forgot Password
Pentax Camera Forums Home
 

Reply
Show Printable Version Search this Thread
05-22-2009, 07:35 AM   #1
Senior Member




Join Date: Oct 2008
Location: colorado
Photos: Gallery | Albums
Posts: 140
Why is the K-7 "Semi-pro"?

I'm trying to remember the requests of people for a pro camera from Pentax. The features people seemed to request the most. Why would the K-7 not be called a pro level camera? Gripes in the past seem to have been-

Shutter speed
FPS
Faster/better Autofocus
Metal body
Better viewfinder
Better liveview
Better quality at High ISO

All of these are supposedly addressed on the K-7granted until we see actual pics from production units and real reviews from people using production units to test focus speed and accuracy we don't know for sure.
What is the K-7 missing? What am I missing? What does it need?
Ok, I'll start answering my own question.
Flash sync 1/180th second
Not FF ( however I don't feel that is a disqualifier it could be called a Professional APS-C format camera)

05-22-2009, 07:37 AM   #2
Senior Member
Mister Guy's Avatar

Join Date: Jan 2009
Location: Raleigh, NC
Posts: 244
It's missing FF, a Canikon label, and a larger price tag.
05-22-2009, 07:41 AM   #3
Senior Member




Join Date: Oct 2008
Location: colorado
Photos: Gallery | Albums
Posts: 140
Original Poster
In that case I'm glad its a semi-pro
05-22-2009, 07:48 AM   #4
Senior Member




Join Date: Jan 2008
Location: Sweden
Photos: Gallery
Posts: 182
If Pentax were to call it PRO, people would expect more on the service and repair sides. It would also attract lots of people explaining why a Pentax can't be a pro camera. Initially I felt like you, but now I think it is probaby better to have a camera noone can argue is very good for its class.

Then we also have the old discussion; what is pro. It usually means press photo, and even if Pentax now do 5 fps, Canon and Nikon do more. Pentax is already used by pros (but probably not so much for press) and with the K-7 that is likely to increse. Pentax also seams to improve its repair service. I read of rediculous times I would not accept even as amateur, and if you are a pro you can't be without your gear for months. If they manage to bring this down to days instead (which I think it should be) that would b a first step I think to dare calling a camera PRO.


Last edited by quarc; 05-22-2009 at 07:55 AM.
05-22-2009, 07:53 AM   #5
Veteran Member
ftpaddict's Avatar

Join Date: Jan 2008
Location: Yurp
Photos: Gallery
Posts: 4,669
I've seen the K-7 being labelled as anything from an alternative to a Nikon D5000 to an advanced enthusiast camera. Which is a load of crap. If I had money to spend on a Hasselblad, I'd buy one. That would instantly turn a $15.000 camera into an advanced enthusiast device.
05-22-2009, 07:56 AM   #6
Senior Member




Join Date: Oct 2008
Location: colorado
Photos: Gallery | Albums
Posts: 140
Original Poster
I see you point about repair support. For me I have never had to send my cameras in but I understand how it could be a problem. On this note I remember a press release from Pentax last year about starting a new Pro support program with faster turnaround times and other stuff. Does anybody know it that program came into fruition or did it die?
05-22-2009, 08:05 AM   #7
Loyal Site Supporter
SteveM's Avatar

Join Date: Jan 2009
Location: Vancouver Island, BC, Canada
Photos: Gallery
Posts: 3,295
Pentax does (will) have a pro camera...the digital 645
05-22-2009, 08:08 AM   #8
Veteran Member
Jasvox's Avatar

Join Date: Oct 2007
Location: Melbourne, Australia
Posts: 3,110
If it was the same camera, priced at $2500...it'd be re-labeled as "pro". I am for one, happy it's not. (and besides, who cares about labels?)

Jason

05-22-2009, 09:01 AM   #9
Forum Member




Join Date: Feb 2007
Location: Los Angeles
Posts: 77
The term "pro" is first and foremost a marketing distinction. If a camera company labels a model as "pro" then this will determine the course of all the downstream marketing activity, such as:

1. Where the camera is advertised?
2. How the camera is advertised?
3. How the camera is positioned and reviewed against competitors in the marketplace?
4. What kind of budget is needed for marketing a "pro" vs "amateur"?
5. How long is the camera going to be on the market?

For instance, marketing a "pro" camera against Canon or Nikon requires a completely different marketing strategy than marketing an advance amateur camera. Pentax has always been, at least in 35mm, an advanced amateur brand, and their foray into the 35mm pro market with LX probably taught them some valuable lessons. While the LX was a successful camera, it didn't penetrate the "pro" market in a huge way.

If Pentax had decided to market the K-7 as a pro camera, it probably would cost at least $500 more, and the marketing would be completely different. They wouldn't sell as many cameras in the long run because the pro market is currently locked up with two behemoths fighting it out.
05-22-2009, 09:15 AM   #10
Pentaxian
TaoMaas's Avatar

Join Date: May 2007
Location: Oklahoma City
Photos: Gallery | Albums
Posts: 3,197
QuoteOriginally posted by smc Quote
Pentax does (will) have a pro camera...the digital 645
That's what I think, too. It's a war of words...anything less than medium format is "amateur". That automatically makes Canon and Nikon "wanna be's".
05-22-2009, 09:21 AM   #11
Veteran Member
OregonJim's Avatar

Join Date: Mar 2009
Location: Willamette Valley, Oregon
Posts: 1,329
QuoteOriginally posted by shuie Quote
Why would the K-7 not be called a pro level camera?
If it's in the hands of a pro, it's a pro level camera.

If it's in the hands of an amateur, it's an amateur level camera.

Well, I had to state the obvious.
05-22-2009, 09:41 AM   #12
Veteran Member
Venturi's Avatar

Join Date: Mar 2008
Location: Tulsa, OK
Photos: Gallery
Posts: 2,639
QuoteOriginally posted by OregonJim Quote
If it's in the hands of a pro, it's a pro level camera.

If it's in the hands of an amateur, it's an amateur level camera.

Well, I had to state the obvious.
But what if the Pro hands his camera to an Amateur? Does the amateur become a pro? And what about at the instant of exchange?
05-22-2009, 09:50 AM   #13
Pentaxian
TaoMaas's Avatar

Join Date: May 2007
Location: Oklahoma City
Photos: Gallery | Albums
Posts: 3,197
QuoteOriginally posted by Venturi Quote
And what about at the instant of exchange?
That's when it's a "semi-pro" camera.
05-22-2009, 10:11 AM   #14
Veteran Member




Join Date: Dec 2006
Location: carpentersville, IL
Posts: 693
QuoteOriginally posted by Jasvox Quote
(and besides, who cares about labels?)

Jason
If you haven't noticed, a lot of people on this forum do....
05-22-2009, 10:21 AM   #15
Loyal Site Supporter
monochrome's Avatar

Join Date: Mar 2008
Location: Kirkwood (St. Louis) MO
Photos: Gallery | Albums
Posts: 20,423
My $0.02

QuoteOriginally posted by jimby Quote
The term "pro" is first and foremost a marketing distinction. If a camera company labels a model as "pro" then this will determine the course of all the downstream marketing activity, such as:

1. Where the camera is advertised?
2. How the camera is advertised?
3. How the camera is positioned and reviewed against competitors in the marketplace?
4. What kind of budget is needed for marketing a "pro" vs "amateur"?
5. How long is the camera going to be on the market?

For instance, marketing a "pro" camera against Canon or Nikon requires a completely different marketing strategy than marketing an advance amateur camera. Pentax has always been, at least in 35mm, an advanced amateur brand, and their foray into the 35mm pro market with LX probably taught them some valuable lessons. While the LX was a successful camera, it didn't penetrate the "pro" market in a huge way.

If Pentax had decided to market the K-7 as a pro camera, it probably would cost at least $500 more, and the marketing would be completely different. They wouldn't sell as many cameras in the long run because the pro market is currently locked up with two behemoths fighting it out.
You hit the nail on the head.

in addition to the different marketing expenses (that have to be added to the individual camera MODEL price), all the "pro" SUPPORT services have to be spread over an entire pro camera LINE, and added to the prices of all the camera bodies and lenses in the line.



To effectively compete in what is today considered the "pro" market (press is really sports/action, for the most part) Pentax would need AT LEAST to have:
  • a significant series of long, fast prime glass
  • a significant series of fast zooms
  • significant brick and mortar distribution in major markets
  • enough scale to support LOCAL lens and body rental in 25 major US markets alone, plus globally the same kind of markets
  • rapid repair service centers, with "lender" gear available
  • truly system accessories
Canon really established the professional Press standard of expectation with the F1, and has built upon that expectation for 40 years.

Pentax can successfully compete in certain sub-sets of the market for cameras used by persons who earn their living using them, as they dominated studio fashion (and to a smaller degree had some market share in nature / landscape) with 67 and 645 film cameras.

Let's enjoy the body we have coming to us today; appreciate the prime lenses we have for digital - available from no one else; watch for the next offerings in the strategy; and do our best to not care whether other people earn their living using a Canon or Nikon body to shoot professional sports.
Reply

Bookmarks
  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
camera, dslr, k-7, people, photography, production, units
Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
"Tethered" K7 with Eye-fi Pro X2 jboyde Pentax DSLR Discussion 2 08-12-2010 02:39 PM
Pentax m42 35mm f2 "pro"? pickles Pentax Film SLR Discussion 7 06-29-2010 08:13 PM
Sneaking in SLR when "no pro cameras allowed" ? JahJahwarrior Photographic Technique 31 09-02-2009 09:12 AM
Doubts of a FF or "Pro" level Pentax. Okami Photographic Technique 11 09-20-2008 12:49 AM
"Hunger for a DA*50-135?" or "The DA*50-135 as a bird lens!" or "Iron age birds?" Douglas_of_Sweden Post Your Photos! 4 08-13-2008 06:09 AM



All times are GMT -7. The time now is 12:08 AM. | See also: NikonForums.com, CanonForums.com part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
register
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]
Top