Upon reflection, and looking at the ad closer, I think if you look at the $1999 roundel what it effectively is saying is just that the K7 is '$1999 at participating dealers, with the Pentax 18-55mm WR lens'.
I agree with abraham_love that the second ** is just clarifying that the weather seal count of >100 = 77 for the camera, + the additional seals in the battery pack or the lenses.
So there is no package deal here that includes the battery grip and your choice of WR lens, alas. All we are seeing is the RRP of the K7 + the standard Pentax 18-55 kit lens. So no news here. Move along everybody
The Pentax marketing droids who put this ad together would have done better to leave out the ** bit and the bumpf about the 100 seals. What's wrong with juts mentioning that the body alone has 77 seals?