Originally posted by Igilligan haha... It was painkillers and diet coke, but you were right on the money, I was on a tip!~
Sometimes when I come here from the other forum, I bring my shithead persona with me.
They make me this way.
I come over here and the first thread I read, I go all DPRambo.
I feel foolish and somewhat sad... Oops, the painkillers are reacting with the caffeine!
Psst... they have already lost the gamble. It was not a good move.
Diet coke? Aspartame will kill you - stick with the pain meds.
It will be interesting to see if the K7 is the start of a resurgence, a repeat of the status quo like the K20d, or the last gasp of a past player. We don't have any idea about profitability or if they have a vision. I personally think that niche players can survive (they do in computers, cars, and other areas) *if* they can differentiate. The K7 is a stab at that - small, tough, weatherproof, etc. In some ways it is a far better move than making the "K30d". The K7 is different than the D300 and 50D. It is easy to differentiate between them.
Markets are funny. Everyone took Apple to task for years saying they needed to lower their prices and increase their performance. Instead they had a vision and stuck to it. They still are more expensive than "equivalent" hardware but one can argue that the design is more elegant and fits certain niches better. Perceived value is a powerful concept. imho Pentax cannot go head to head with Canikon at the entry level - the lack of margins will kill them. Likewise they can't go head to head on "performance." They also can't compete on shelf space (Hoya evidently doesn't want to spend the $$$). So they've put a flag in the sand with the K7 and they'll see how it goes.
Interesting pieces at bythom.com (
2009 Nikon News and Comments by Thom Hogan)
Look at the posts from 21Jul and 24Jul - "Something's got to give." The low end would kill Pentax. And I think they know that.