craigslist and the like are LOCAL services (atleast that is their intent)
renting something like a camera online, personaly, i would not do it.
if you do it the craigs list way
a john smith comes to your home, you give him the camera, you both agree that it is functioning, he gives you collateral.
comes back in a week, and gives it back into your hands, you both agree that it is still functioning, he gives you a rental fee, and you give him back his collateral.
if this doesnt instill trust in you, i dont know what does.
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