I think that it is a smart movement. People is getting lost behind the colors and it is forgetting that the camera itself looks like the best entry level camera in the market. Besides, the colors have advantages and disadvantages:
Advantages
-Funky colors are always welcome and they should be a must for any model.
-If you do Scuba diving you are easy to locate by your buddy.
-If you are on a crowded park and have a small kid you can stick the camera to his back and you can locate him easily
-Good to be found after getting lost on a snow storm.
-You can find those pesky pentaxians that many people think that they dont exist... anywhere, anytime.
-It is a good bait for street photography. You leave the pink orange model next to a bench and use your other camera to catch people reactions.
Cons
-If you do scuba diving, Eels and barracudas might think that you are a fancy Clown fish
-If you use a camera in a big city, it is like having neon lights asking to be stolen.
-You will be found by other pentaxians
-Forget about photojournalism "incognito"
-Give color cast in studio for close up and macro shoots.
I seriously wonder how long will take to have a camera that is not one of the 5-6 more common models. It is hard for me to believe that they have cameras ready for any color.