Originally posted by MJB DIGITAL I have always wanted my cameras available in different colors.
White Out plus Sharpie.
Originally posted by Igilligan A desperate move for cheap consumer goods.
Entry level SLR's aren't disposable consumer goods? Cheap is debatable, I suppose--but Pentax would be thrilled if consumers bought a new, fashionable model every year.
I think the upside of this move is the demonstration that Pentax is intentionally moving away from retail sales. The custom-color cameras (I'm guessing) must be ordered online; if Pentax moves to a direct-order system globally, their rejection of retail stores might actually make some sense. Not complete sense, not convincing sense, but not stark raving mad, either.