Originally posted by Designosophy They're targeting people who want a small, light, interchangeable-lens camera. If the image quality is good, then they've probably hit their mark.
Note, on the other hand, that Sony's NEX-C3 is about the same size, weight, and feature set as the Q -- but the NEX-C3 has a
much bigger (APS-C) sensor. Sony's no slouch at sensors (the NEX-C3 uses an "exmor" sensor), so it seems pretty unlikely Pentax has come up with some sort of magic that offsets that huge size difference.
Oh, also the current NEX-3 has a lower price than the Q too... (not sure about the differences between the 3 and the C3, they seem roughly the same)
The only hope I can see for the Q is if Pentax can make super-duper dinky lenses or something, that lets them slip into the "pocket camera" niche (the lenses I've seen on the Sonys seem to nudge it a bit over that size).