i just got the email as well
looking around OhGizmo raves about it, and the only comment so far from a reader is also positive (it just posted)
holy Moly
also raves
and i'd say this comment is the target market
"I'm about as a good a photographer as I am a sheep shearer, but I like shiny things that look like they were built in the 70s very, very much. This camera from Pentax, the Pentax Q fits every bill I've ever had. Drool!
Packing an entire DSLR into something that looks like a point and shoot that Peter Fonda would have owned is pretty much all i want in lfe. This not only looks amazing, but comes with interchangeable lenses galore, shoots HD video, inbuilt hopstamatic style treatment, a HUGE LCD screen, continuous shooting and all the rest of it.
Plus - it looks like THAT."
LOL
I think we all miss the point being such a "serious" lot of photographers
I wonder what Benjikan will have to say about it
I could actually see him using it for fun shots on a shoot or handing it to the models like jewelry