Originally posted by Imp Its not black and white like that. For some people, a dslr is just what they need for video, and it'll save them a lot of money if they are equally interested in photography as in cinematography.
Consumers want what they want, and expect companies to give it to them regardless of the economics involved. Pentax suffers from a decade of lax investment at its own hands and of Hoya. Catching a moving target (other companies aren't standing still) is extremely challenging.
Apparently the Return on Investment in better video isn't high enough to justify the investment for Ricoh. They must believe the cost of adding better video (at this time) is higher than the number of
additional cameras sold would return in revenue. Alternatively, there are other places to invest their time and money that will offer
higher return in revenue than will video.
It's inductive reasoning. If one or both of the above was
not true it is likely Ricoh would rapidly improve video.