Originally posted by normhead pentax has pretty much defined themselves as a non-video company.
No, they haven't.
Every Pentax DSLR since the K-x / K-7 in 2009 has had video capabilities. They were one of the first to offer sensor stabilisation during video.
Since 2012 though they haven't done anything significant to the core video capabilities*, and I'm saying they are overdue to refresh this base video spec.
(* K-70 was the latest big move, where they've implemented continuous autofocus during video mode, with some lenses)
The Nikon DF and something like the Leica M-D are the only digital cameras I know of which can lay claim to being actively non-video, as they contain no video modes at all.
I'd have to test my Google skills, but I believe Fuji and Olympus were the two companies which actively took the position of being non video focussed.
From memory they openly said, if you want video, go and buy a Panasonic.
However, fast forward a few years and they've both upped their video game considerably, leaving Pentax not as a non video company, but simply as the worst at video.
I think that's quite an important distinction.
So once again, I personally don't think 4K is as important to Pentax as sorting out their core video offering first.
This includes returning mechanical stabilisation, enabling focus peaking to work during video capture, providing a clean hdmi output and updating their bit rates from 18 Mb/s, which was acceptable 5 years ago.