Shown here is Sony's latest DSLR system: The ILCE-7000(EU) or A7000(US). This is Sony's first of the E-mount camera's making use of a new Z-shift technology(similar to Contax) which allows the sensor to move on a plane up to 18mm within the body. Thus allowing compatibility with many third-party lenses such as Canon, Nikon, Pentax etc. and more importantly... allowing such things as adding AF modules and IBIS on MF lenses.
NB. if this doesn't instill fear into the competition, I honestly don't know what will.