Engineering is an important part of the product development process. And the Q is a well-engineered camera. There is no disputing that.
If you navigate to the digital camera portion of Ricoh's website and click on the Q, the first thing you see is all of the color options. This tells me that Pentax is trying to position the camera to a different client base than that of a K5. Enthusiasts, like many of us, consider a camera merely a tool in which to capture photographs. The color of a camera has nothing to do with the images it captures. This is why I believe Pentax is selling this camera to a less-serious crowd. And less-serious photographers may find value in enhanced functionality that open-sourced software provides.
I merely used the Andriod OS as an example. It may prove to be too bloated for applications like this.
Originally posted by dcshooter That sentence sounds like it was written by an advertising agency.
Based on the engineering of the camera, the core design considerations of the Q are clearly:
1) produce an extremely small camera that utilizes interchangeable lenses and
2) be useable to perform the basic functions of its other digital cameras with a similar interface
3) Do so in a high quality package with robust construction, button-based mechanical interface, and software designed specifically for photo taking
4) produce high quality photos
So how would making it into an android device help these goals? Android would be largely incompatible with a mechanical interface or would require a touch screen (making it more prone to damage); it would introduce bloat and latency since Android would have to carry all the baggage of being a mobile OS; it would undermine Pentax/Ricoh's own unique interface identity and make it "just another android device;" it would position it as a device designed to produce images for those very platforms on which the excellence of the system's images are lost (i.e. the low-res, high compression thumbnails of Facebook or the gaudy filtered mess of Instagram); and finally, it would necessitate constant development, bug testing, and maintenance of new firmwares every time Android released a new version, which owners would demand. This last one could be the biggest dealbreaker, especially since owners of a dedicated and expensive camera system would not have the same impetus to upgrade hardware every two years that phone owners get via their cell contract subsidy and might balk at upgrading that frequently to keep pace with the OS.