Reichmann never quite says what the FF myth is - but for me, i think the myth is that we'll all be shooting FF in a coupla years. At least that seems to be the vision that Canon and Nikon were working towards. Its hard to say what the Sony vision is
, they are building hardware on both sides of the food fight, i.e. phones and dslrs and compact systems.
This quote from R's article:
Quote: For example, the type of street shooting which I enjoy doing, while I spend part of the year in Mexico, relies on my walking the streets of towns and villages with a minimal kit. A large DSLR with a 70-200mm f/2.8 lens just is asking to be noticed, and this means missing great shooting opportunities. Small systems are much less intimidating when doing documentary style street shooting, not to mention that a small shoulder bag can easily carry a body and three or four lenses, and do so all day without user fatigue.
Then there's the issue of travel. If I'm doing landscape shooting and I'm getting around by car, then I'll use the biggest, badest system that I have available. Either medium format or Full Frame 35mm. But when I'm traveling by air, frankly – I've had it with large heavy camera bags and the limitations of carry-on. The new mirrorless systems just make those aspects of travel that much simpler and less problematic.
There's a dp Pentax thread on R's article, One poster complains that Reichmann is too rambling in his comments - apparently there are those that want concrete conclusions - BW, none of this waffling around with a lot of grey comments.
My opinion is noone really knows whats going to happen to the camera marketplace. Millions of people in many different countries, of all generations, are going to take pictures with cameras or camera phones that they buy in the marketplace. What they buy will determine which sensors and companies survive or die. Reichmann speaks from his own street photography and travel leanings, and all the rest of us speak from our own similar narrow generational experiences.
One prediction from my own narrow viewpoint: FF will make slow inroads in the camera population, but its not going to be the quick slam dunk that Canon and Nikon seem to expect.
5 years from now, aps and m4/3 cams are still going to be sold in all probability. There's way too much discussion of the technical features of each sensor size, and not enough consideration of what those cameras are needed or wanted for. "form follows function" is a practical design thumb rule. One doesn't buy a FF if they need to be able to carry their camera in a pocket.