Originally posted by skankin_giant No doubt indeed they want to make a profit on the X30, I think any company wants to make a profit on their product.
I'm not convinced that Sony does, at least with the approach they seem to have with many of their products. Perhaps it's more happenstantial than deliberate, but a lot of their products look like loss leaders to me. The only certainty we have is that their NA finance arm has been propping up most of the company over a period of time, so it might have been a deliberate strategy to get so many things out quickly, but it's certainly the antithesis of Ricoh's approach, and Fujifilm seems to be somewhere between the two. The least you could say about Fujifilm is that their strategy looks more coherent than Sony's and more adventurous than Ricoh's.
Btw, don't get me wrong about Sony's products. I like a fair number of them, as I do Fujifilm's. It's their perceived business strategy I was commenting on.