I'd rather have ISO 3 than ISO 3 million. Okay, maybe that's a slight exaggeration, but there are occasions where less is definitely more.
If we didn't look at the marketing at all, we would never buy another camera. The trick is being able to sort out the wheat from the chaff, which frequently involves either trying out the gear ourselves or reading a hell of a lot of reviews by unpaid ordinary people in the street before clicking the "buy" button sight-unseen. And even then, watching rave YouTube reviews by people who you can almost
smell are in the can for the company whose gear they shoot can tell you a lot from what they do NOT mention.