Originally posted by clackers They usually know.
But having the data, a large company usually doesn't have agility to deal with rapid changes in trends like that. It may have too much invested in the current patterns, or the Innovators Dilemma, a board too afraid to kill what's still successful today.
Niche companies can be wiped out overnight or evolve quickly and survive.
There have been multiple threads in the forum (and most likely elsewhere) on declining camera sales for well over a year. I'm sure it has been equally discussed in the corporate boardrooms with as many different opinions as we see here. In most cases, the biggest reason that brings on layoffs is unsold inventory. I don't know how much of the Nikon product line is made in Japan and which products are affected. I was surprised to read about the release of the new D5600 and that it's not going to be sold in the US. Is the US market that bad right now?
Another thought. We have heard the reports that some of Nikon's facilities were badly damaged in the earthquakes earlier this year. Perhaps some of this is simply that the damage is so bad that they can't repair. That's no consolation to the 10K who are out of a job. But add the earthquake on top of declining sales and there is kind of a perfect storm brewing.