Originally posted by clackers Celebrity hirings are nearly always an act of desperation.
I'm inclined to agree,l however I wouldn't say he has been hired - he's just a part time adviser, a consultant via correspondence. Hasselblad can ignore him if they choose to. There are instances where involvement of high profile players in the industry has produced interesting products.*
This situation brings to mind the time when Lenny Kravitz** collaborated with Leica:
Give me a dremel tool, some wet&dry sandpaper, and 10 minutes: I can add $5,000 worth of cosmetic brassing to my Leica M9.
Originally posted by RGlasel "my position is both part time and can be performed for the most part remotely via email and over the phone."
This doesn't sound remotely reassuring - If I had stocks in Hasselblad, I'd be selling right about
now.
*but such products have often commanded prices that were beyond reasonable, often they never sell enough to recoup the cost of development in the first place.
** I can't help but wonder what Bowie would have done.