Originally posted by surfar Did you watch the video?
It might be exciting for you this kind of Sony religion but Nikon and Canon (and Pentax) are much more pragmatic in the way they address the question.
1) they know a lot more than the average camera user about technological choices
2) they know exactly how many product they sell, where they sell them and at what price
3) they make decisions not to suit your religious belief, they make decisions that are the best for their business overall
Sony are condemned force customer to buy their stuff because customers do not naturally feel the need for a mirrorless camera, selling mirrorless comes with heavy marketing expenses because nobody having a good DSLR needs a mirrorless camera.
---------- Post added 26-08-18 at 13:37 ----------
I've watched the video, and I agree with you, for mirrorless camera Sony will perform exactly like Apple for mobiles phones.
The real story happened the following way:
- Apple invented the iPhone and created the market segment for it
- Samsung followed and took half of the market to Apple
- Huawei joined later and took market share away for Apple again
Huawei is number 1, Samsung number 2 and Apple number 3.
From that story, let's see how mirrOless Pony will evolve:
- Sony invented the mirrorless camera and spent a lot of money to get it adopted by some users who did not want a Sony MILC, every user was skeptical and the two first generation of Sony Alpha were inferior to DSLR.
- Nikon waiting for the technology to be competitive with DSLR, entered the market with a full set of compelling cameras and lenses, taking market share away from Sony. Nikon users don't switch to Sony anymore.
- Canon learn from Nikon mirrorless introduction, adjust their plans (introduce only one camera instead of the 5 models that are already pre-designed), and enter the market in a perfect way, taking more market share away from Sony (at least much less Canon users switch to Sony).
What that means, Sony cannot enjoy being unique anymore, customers can finally enjoy the please of not buying Sony mirrorless cameras. Best case, Sony lose only a bit of market share, typical case Sony lose market share but are still able to maintain their marketing spending, and worst case Sony lose market share such that they have to reduce their marketing budget.
---------- Post added 26-08-18 at 13:49 ----------
To your question:
$$$ony...who is going to catch them?
It doesn't matter if Canon or Nikon or both will not catch up with Sony, because they will anyway stop the progress of Sony, and that will hit Sony who will not be able to spend the same amount of marketing money anymore but if they do, their bottom line will suffer.