Forget the DSLR vs Mirrorless battle here is the real battle

**Larrymc** · 03-08-2019, 11:22 AM

Canon to challenge Fujifilm's instant camera dominance | Digital Camera World Thanks to pop culture.

biz-engineer · 03-08-2019, 11:24 AM - **1 Like**

one more gadget

**Larrymc** · 03-08-2019, 11:40 AM - **1 Like**

Originally posted by biz-engineer

one more gadget

Oh but no.....Ms Taylor Swift was seen with one so its now a MUST HAVE for the millennials!

Trendy matters, you know!

derekkite · 03-08-2019, 12:00 PM - **1 Like**

From what I understand the Fuji instant camera is their best seller and generates substantial income. I have seen them at Walmart and didn't even know what they did, but they are quite popular.

reh321 · 03-08-2019, 12:18 PM - **1 Like**

Originally posted by derekkite

From what I understand the Fuji instant camera is their best seller and generates substantial income. I have seen them at Walmart and didn't even know what they did, but they are quite popular.

Canon makes small cameras, and they make small printers, so this is a natural target for them - and they can always use the money. (*)

(*) When I was in college, Indianapolis car dealer Bob Catterson used to do his own ads that ended with "old Bob needs the money". He sold the dealership to his son-n-law Dave Mason but included in the deal was a 'personal appearance' clause, and for a number of years he was still doing ads for them, now ending with "old Dave needs the money" {I found the details I had forgotten in an Indianapolis Star article "15 Celebrities only a real Hoosier would know about"}
Indianapolis Star

photolady95 · 03-08-2019, 12:48 PM

Neither Pentax News nor Rumor, moved to correct forum. Non-Pentax cameras.

RonHendriks1966 · 03-08-2019, 01:57 PM

There is money to make in this business. Teenagers love these camera's.

rawr · 03-08-2019, 02:35 PM

Originally posted by RonHendriks1966

There is money to make in this business. Teenagers love these camera's.

and from the linked DCW article:

"Fujifilm – which has seen monster sales of 900,000 instax cameras a month."

Next likely headline: Olympus to enter instant camera market.

Mr Bassie · 03-08-2019, 03:13 PM

The instax cameras are a lot of fun. Surprised it has taken canon this long to enter the market.

**Larrymc** · 03-08-2019, 07:07 PM - **1 Like**

Originally posted by Mr Bassie

The instax cameras are a lot of fun. Surprised it has taken canon this long to enter the market.

Canon is doomed.........

mee · 03-08-2019, 07:11 PM

Originally posted by rawr

and from the linked DCW article:

"Fujifilm – which has seen monster sales of 900,000 instax cameras a month."

Next likely headline: Olympus to enter instant camera market.

These cameras don't make them money, it is the film that is doing that! Have you priced the stuff? 13 bucks for 20 exposures!

rawr · 03-08-2019, 10:27 PM - **1 Like**

Originally posted by mee

These cameras don't make them money, it is the film that is doing that! Have you priced the stuff? 13 bucks for 20 exposures!

Aha, makes sense. Canon are very experienced with the business model of cashing in on the consumables, as anyone who has owned one of their bubble-jet printers will attest.

**PJ1** · 03-09-2019, 12:43 AM

At the other end of the market we have another competition (or maybe it is only marketing hyperbole). The new Samsung Galaxy 10 is marketed as having a "professional" grade camera. But I suppose it should as it costs almost as much as a "professional" DSLR.

**Rondec** · 03-09-2019, 03:56 AM

Has anyone actually seen an Instax camera in the wild?

I know that they have sold extremely well, but I just haven't actually seen any in real life...

photoptimist · 03-09-2019, 08:57 AM

Originally posted by Rondec

Has anyone actually seen an Instax camera in the wild?

I know that they have sold extremely well, but I just haven't actually seen any in real life...

I've seen a couple at garage sales and I just saw one at my parents house. I did not get a chance to ask them if they were using the camera but I saw no evidence of pictures taken with it.

I do wonder how many of these cameras are sold and only used once -- the owner never buys another refill of film because the novelty wears off by picture #10.

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03-08-2019, 11:22 AM	#1
Larrymc Site Supporter Join Date: Jun 2014 Location: Mississippi, USA Posts: 5,251	Forget the DSLR vs Mirrorless battle here is the real battle Canon to challenge Fujifilm's instant camera dominance \| Digital Camera World Thanks to pop culture.

03-08-2019, 11:24 AM - 1 Like	#2
biz-engineer Pentaxian Join Date: Feb 2015 Photos: Gallery Posts: 12,232	one more gadget

03-08-2019, 11:40 AM - 1 Like	#3
Larrymc Site Supporter Join Date: Jun 2014 Location: Mississippi, USA Posts: 5,251 Original Poster	Originally posted by biz-engineer one more gadget Oh but no.....Ms Taylor Swift was seen with one so its now a MUST HAVE for the millennials! Trendy matters, you know!

03-08-2019, 12:00 PM - 1 Like	#4
derekkite Pentaxian Join Date: Sep 2011 Location: Nelson B.C. Posts: 3,782	From what I understand the Fuji instant camera is their best seller and generates substantial income. I have seen them at Walmart and didn't even know what they did, but they are quite popular.

03-08-2019, 12:18 PM - 1 Like	#5
reh321 Pentaxian Join Date: Nov 2014 Location: South Bend, IN, USA Photos: Gallery \| Albums Posts: 23,179	Originally posted by derekkite From what I understand the Fuji instant camera is their best seller and generates substantial income. I have seen them at Walmart and didn't even know what they did, but they are quite popular. Canon makes small cameras, and they make small printers, so this is a natural target for them - and they can always use the money. () () When I was in college, Indianapolis car dealer Bob Catterson used to do his own ads that ended with "old Bob needs the money". He sold the dealership to his son-n-law Dave Mason but included in the deal was a 'personal appearance' clause, and for a number of years he was still doing ads for them, now ending with "old Dave needs the money" {I found the details I had forgotten in an Indianapolis Star article "15 Celebrities only a real Hoosier would know about"} Indianapolis Star

03-08-2019, 12:48 PM	#6
photolady95 Otis Memorial Pentaxian Join Date: May 2009 Location: Cruising the forum watching his back Photos: Gallery \| Albums Posts: 12,712	Neither Pentax News nor Rumor, moved to correct forum. Non-Pentax cameras.

03-08-2019, 01:57 PM	#7
RonHendriks1966 Banned Join Date: Jan 2009 Photos: Gallery Posts: 9,675	There is money to make in this business. Teenagers love these camera's.

03-08-2019, 02:35 PM	#8
rawr Veteran Member Join Date: Jun 2009 Posts: 11,913	Originally posted by RonHendriks1966 There is money to make in this business. Teenagers love these camera's. and from the linked DCW article: "Fujifilm – which has seen monster sales of 900,000 instax cameras a month." Next likely headline: Olympus to enter instant camera market.

03-08-2019, 03:13 PM	#9
Mr Bassie Veteran Member Join Date: Jan 2012 Photos: Gallery \| Albums Posts: 1,258	The instax cameras are a lot of fun. Surprised it has taken canon this long to enter the market.

03-08-2019, 07:07 PM - 1 Like	#10
Larrymc Site Supporter Join Date: Jun 2014 Location: Mississippi, USA Posts: 5,251 Original Poster	Originally posted by Mr Bassie The instax cameras are a lot of fun. Surprised it has taken canon this long to enter the market. Canon is doomed.........

03-08-2019, 07:11 PM	#11
mee Veteran Member Join Date: May 2010 Posts: 7,403	Originally posted by rawr and from the linked DCW article: "Fujifilm – which has seen monster sales of 900,000 instax cameras a month." Next likely headline: Olympus to enter instant camera market. These cameras don't make them money, it is the film that is doing that! Have you priced the stuff? 13 bucks for 20 exposures!

03-08-2019, 10:27 PM - 1 Like	#12
rawr Veteran Member Join Date: Jun 2009 Posts: 11,913	Originally posted by mee These cameras don't make them money, it is the film that is doing that! Have you priced the stuff? 13 bucks for 20 exposures! Aha, makes sense. Canon are very experienced with the business model of cashing in on the consumables, as anyone who has owned one of their bubble-jet printers will attest.

03-09-2019, 12:43 AM	#13
PJ1 Loyal Site Supporter Join Date: Jul 2012 Location: Toowoomba, Australia Photos: Gallery \| Albums Posts: 5,484	At the other end of the market we have another competition (or maybe it is only marketing hyperbole). The new Samsung Galaxy 10 is marketed as having a "professional" grade camera. But I suppose it should as it costs almost as much as a "professional" DSLR.

03-09-2019, 03:56 AM	#14
Rondec Loyal Site Supporter Join Date: Mar 2009 Location: Gladys, Virginia Photos: Gallery Posts: 27,653	Has anyone actually seen an Instax camera in the wild? I know that they have sold extremely well, but I just haven't actually seen any in real life...

03-09-2019, 08:57 AM	#15
photoptimist Pentaxian Join Date: Jul 2016 Photos: Albums Posts: 5,123	Originally posted by Rondec Has anyone actually seen an Instax camera in the wild? I know that they have sold extremely well, but I just haven't actually seen any in real life... I've seen a couple at garage sales and I just saw one at my parents house. I did not get a chance to ask them if they were using the camera but I saw no evidence of pictures taken with it. I do wonder how many of these cameras are sold and only used once -- the owner never buys another refill of film because the novelty wears off by picture #10.