Firstly the technical improvements,then hands on with what the whole concept was initially designed for.JOB on the job!
The story so far.A while a go a travelling Californian surfer was in Indo riding some waves and needed to have a small lightweight camera to document his experiences.After his trip was over he designed said camera.What started as a niche has changed how visual experiences can be captured.
Jamie O is a non competitive Pro surfer with a zillion sponsors.Here is a peek at a high level experience.