Originally posted by thethirdcoast Personally I'm getting tired of all the irrational hype surrounding Fuji. I'm sure their new sensor will be very good, but I doubt it will be some kind of world-beater. The claim that they have some magical insight into sensor production over Nikon, Sony, and Panasonic also does not ring true to my ears.
I don't think it is all hype....they have made some very large contributions to the camera world, as has Sony, Nikon, Canon, Pentax, and others.....we all benefit when innovations come along, no matter who introduces them. To me it is exciting and very interesting to see progress in motion, and coming faster all the time!
As for Fuji......hype or not, they have sold a boatload or several of X100s and the x10 looks to outsell it......that's not hype, that's money in the bank!
Regards!