Originally posted by Rondec The odd thing to me is that if Olympus is selling adequate numbers of cameras (which I take it they are), then either they need to reduce expenses (lay off employees, spend less on R and D) or price their cameras higher in order to compete. I hate to see them go away. I think they have a line up of cameras that is excellent and very different from your standard Canon/Nikon fare.
Olympus has struggled with this since film days when they scrapped SLR as they had no AF system developed for it and went with P&S entirely.
I think the most recent m4/3 product definitely hit's a sweet spot for them, but if the OMD for instance cost what a Fuji Xpro1 does it's #'s would decline massively i think.
the big issue is they seem to want to be the price leader at a feature content level (the opening price stuff is sooo cheap for instance i wonder how after allowing for profit for the dealers Oly can hope to recover costs)
I imagine the camera division will get gobbled up by someone but what it looks like after that who knows?