Design needs some work, imo.
Other than that, its another one of those latest and greatest gadgets that allow one to bask in the envy of photographic peers for about 6mths.
Then feel like the sucker who paid too high price as the prices drops considerably and a ILC version comes out (like X100).
There are a lot of cameras doing about the same stuff with various form factors, fixed lens or ILC with various sensor sizes (m4/3; nex; advanced pns; )
APS-C sensor, yeah, but too high a price and fixed lens, so its a niche camera.
Of course the general public does not know all this.
All that will be pushed to them through marketing is that its a cool aps-c sensor with a fast lens and wide angle (to take their group shots with).
and it 'takes good photos for them'.