Originally posted by philbaum What i found interesting is that even at Nikon, who has a great deal invested in FF, the FF sales have been significantly less than 20% of total DSLR sales.
I think this 20% is a speculation. Even if true, it would mean 50% turnover and almost all profit would be FF.
Despite a huge price gap between a D5300 and D610 ($1200), or D7100 and D800 ($1500) resp. This price gap may go away some day, just like the one between FourThird and APSC went away. But it has not happened yet.
Recently, Nikon said in an interview they wanted to focus on higher margin products. Some interpreted this to mean less aggressive pricing for new cameras, others to mean more emphasis on FF.
I rather see another danger for Nikon: They can focus on FF and this buys them some time. And may deviate them on their route to design a post-SLR future for Nikon. It is kind of a trap.