OK, I am reaping this from those "deal" website.... $300 off is from 'trade in' cameras, even disposable camera is OK. and can be combined with the currently on going SONY combo deal (Camera+lens+flash). Plus you get LR5...
from Focus Camera (authorize dealer)
Update: Also includes Adobe Photoshop Lightroom 5 OEM
They are running a special trade in and save promo where you trade in ANY camera (e.g. disposable, point & shoot, etc) in working or non-working condition and you will receive a $300 credit towards the purchase of Sony A7 or A7R Series Camera
Follow these steps:
Click here [focuscamera.com] and fill out the form
Purchase a Select Sony A7 or A7R series model
here [focuscamera.com]
You will be credited $300 once your order has been shipped. A prepaid label will be included with your order to ship your old camera
Qualifying models:
Sony a7 24.3MP Full-Frame Interchangeable Lens Camera [focuscamera.com] (Body Only) $1398 after $300 Credit w/ Camera Trade-In
Sony a7K 24.3MP Full-Frame Interchangeable Lens Camera w/ 28-70mm Lens [focuscamera.com] $1698 after $300 Credit w/ Camera Trade-In
Sony a7R 36.4MP Full-Frame Interchangeable Lens Camera [focuscamera.com] (Body Only) + Free 60" Dolica Proline Tripod $1998 after $300 Credit w/ Camera Trade-In
Many more [focuscamera.com]