The thing that is different with Sony is that: When they say they are coming out with something completely different -
THEY REALLY DO IT
With most other camera makers - its often just another iteration.
Remember when you first saw the Nex - looked pretty ugly to me and now i own 2
Another factor to consider is that Sony's version of the focus peaking and magnify is the best out there, from what i;ve read and from what i've experienced on my 2 nexs.
Another thought: Sony sold this MF sensor to Hasselblad and Pentax. What if that contract includes the rights for Sony to make adapters to use AF lenses from Hasse and Pentax in exchange for the supply of MF sensors??? So Sony would make a body and supply sensors that would enable existing AF MF lenses from other mfr to be used on their bodies. Sounds a little farfetched but Pentax would be dead in the water without a new MF sensor.